digital marketing company
MAKING YOUR ONLINE VISION A REALITY.
At Affinit Digital, we use our creative geniuses, writing gurus, and tech-savvy developers to create unique solutions for your business challenges. We look at your business as a whole, putting all the pieces in places for a unified branding experience for your company and its audience.
Our mission is to help companies take their offline success online or to improve their current online presence.
Affinit Digital is a team of Innovative Thinkers, Creatives' and Technologists who share an insatiable thirst for creating top-notch Web Solutions.
We bring ideas into existence. We specialize in building hand-crafted solutions that merge smart designs, leading-edge technology, and unique business goals into one stunning creation. We do custom Web Designs, Social Media Marketing, Google / Internet Advertising, Search Engine Optimization (SEO), eCommerce solutions, Content Management Systems (CMS) and Branding.
Affinit Digital takes pride in being a preferred design strategist offering innovative and creative design solutions for the contemporary marketplace. We are driven by modern concepts in the new media and have a full understanding of what it takes to make your voice heard in the world.
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The Internet is an ever-changing environment that demands you keep up with the latest and greatest communication platforms. Your website is the first impression for your company, where customers decide to do business with you, decide what products to buy, learn about events that are scheduled, whom to consult and what information is most important to them. Therefore, your website needs to be carefully designed to stay consistent with your brand and represent your company's corporate image and core values.
As a team with the leading industry knowledge, plus our fixation with top-notch design solutions, branding, marketing and creativity, we provide custom web designs that by far, stand out from the rest. We provide more than just a lavish front-end interface. We build everything with a unique architecture that guides the user through a flow of actions you want them to follow. This process gives your company the thrust it needs to bridge that gap and get the conversation started.
Responsiveness is no more a feature, it is a necessity.
We go beyond the traditional web design boundaries and delve into the world of responsive designs as it would put your website in the palms of users regardless what device they are using to access it.
Android, iOS, Smart Phones, Tablets, they are everywhere. It will hit the 5 billion mobile internet users mark by 2020. You need to be there too if you do not want to fall apart from the crowd.
Responsive web design simply means a website that has been constructed so that all of the content, images, videos, and structure of the site remain the same on any device, whether it is a Desktop, Laptop, Smartphone or Tablet. A responsive website dynamically re-sizes retracts and adapts to the device of every visitor for a variety of different screen sizes to ensure the website is effective and easy to use on any device.
WE’RE PASSIONATE ABOUT ONLINE SUCCESS.
When you sell online, your e-Commerce website is the lifeblood of your business. Therefore, subtle elements of design can make the difference between your success and failure. Our e-Commerce designers are experts at their craft.
We can help you be the best online business in your category, improve existing workflow, analyze visitors’ shopping patterns and drive value for your business’s digital presence and your customers.
Content Management Systems (CMS)
A Content Management System or CMS is a web application that makes content authoring and content delivery easy. It enables even non-technical users to efficiently update a website, streamline the web publishing procedures and quickly deploy them, creating a content-rich website.
Affinit Digital's CMS platforms and web development solutions allow small start-ups to build simple and robust websites and large organizations to construct and automate large content that needs to be deployed on their corporate website.
Deliver what customers need with content.
When you search for the answer to a question online, you gain a greater sense of confidence in the website that accurately answers your question. All good businesses have the ability to educate or entertain consumers in some fashion. It’s this ability to engage customers that’s at the heart of content marketing.
When crafting a content marketing strategy for clients, we take a look at your goals. What content channels are you already using and how are you using them? We also examine the quality of your content. We study your audience closely to see where they are most likely to receive your message. From there, our content marketing team creates a plan to utilize the best content platforms for reaching your audience.
Affinit Digitals’ content marketing team consists of Content Strategists, SEO Experts, and Writers who are adept at creating content that is innovative and useful. We work with you to ensure that your content shares your voice and perspective, resonates with your audience and is SEO-friendly. Our content marketing team can enhance your online presence by providing a number of different content marketing services.
When your prospects search online, does your website show up ?
Search Engine Optimization, also known as SEO, is an important part of any business if you are looking for online presence. In a nutshell, SEO is prominently displaying your website when web searchers type specific words into a search engine like Google.
Google is looking for the most relevant content for each search. SEO is artfully telling search engines your website has the best and most trusted content for that search.
Get Better Rankings, More Traffic & More Leads.
Our Search Engine Optimization (SEO) ensures your website is correctly configured to rank high for the keywords that align with your business objectives. Google and other search engines rank web pages based on a wide variety of factors to produce organic results which cannot be paid for.
Optimizing your website for organic search results ensures that you are able to drive relevant, high quality traffic via targeted keywords which will increase leads and conversions.
We optimize the front and back end of your site to increase your ranking on the SERP (Search Engine Results Pages), so you can capture more organic traffic.
Over the last two decades, search engines have revolutionized the way we find everything. If people can't find your business on Google, they will find your competitor.
Understanding your audience is the first step to reaching them.
An SEO Audit identifies key areas for improvements for your website that will ultimately improve your organic search performance on Google, Bing and other search engines. Our SEO auditors assess how 'search engine friendly' your site is so we can create a personalized blueprint to get it to the top of the SERPs.
Our SEO experts at Affinit Digital will start by running a detailed audit of your site to uncover issues that might be preventing your site from ranking for your desired terms. Simultaneously, we will run a detailed competitive analysis to see how your company stacks up with your main competitors.
Data & Analytics
The more information you possess, the better results you’ll see from your SEO strategies.
All marketers face challenges when dealing with analytics. It may be measurement and tracking, knowing whether you have clean data or not, or getting the right attribution model in place, and the list goes on. A digital analytics agency should help brands organize and clean up their digital data, and then act on it, enabling you to use this data to increase conversions, segment audiences, and identify hidden issues and opportunities.
During a thorough technical analysis we look at how you are being indexed by Google and other search engines, to ensure that you are presenting the correct information on what your site is offering. We will also check for issues like duplicate content which could be harming your rankings.
Everything in SEO starts with keywords and they are the backbone of successful SEO campaigns.
Get keyword analysis that generates highly targeted, high-converting traffic.
Keyword research identifies which words and phrases people type into search engines to find your products and services. By optimizing content for those keywords, you can improve your search engine performance.
In the SEO landscape, your website needs to have a healthy balance of long-tail keywords as well as semantically-related keywords. Through our comprehensive research, the team at Affinit Digital will work with you to determine the most effective keywords to pursue based on search volume, keyword difficulty, and a number of other search verticals.
We Are Connecting You With The Digital Life.
Catch the eye of your target customer. Breathe new life into your web presence. Get measurable, transparent results that prove ROI. It all starts with a comprehensive digital marketing strategy.
We have a collaborative, transparent process. All of us at Affinit Digital work together to ensure consistency and execute your digital marketing strategy to the highest standards. Digital marketing strategy is not a “set it and forget it” affair. Our team will continually test, iterate, and improve your strategy in an ever-changing landscape while staying true to your core business values and objectives.
No matter which digital media platform you decide to spend your time on, you’ll need to apply the right strategy in order to be successful in growing an audience and achieving an ROI on your campaigns.
SOCIAL MEDIA MARKETING
Social media platforms are the most visited sites on the internet.
Effective social media profiles allow you to cultivate valuable relationships by engaging with your customers and giving an inside glimpse of what makes your business more unique.
People are tired of being sold to, but they become more committed to brands that give them helpful ideas and make them see the world in positive ways. We can help you become one of those brands.
Affinit Digital will strategize, publish, monitor and report across all of your social media platforms. But we do more than post content – we also provide insight into how to drive more engagement and conversions.
With nearly 2.5 Billion monthly users, Facebook has become the largest social media network in the world. The more interesting, engaging or even polarizing your content is, the more likely it is to go viral on Facebook. Lean heavily on short videos, eye-catching images and attention-grabbing headlines to attract an audience. Facebook is Sri Lankas' No. 01 Social Media platform.
While Twitter’s monthly active user numbers have hovered consistently around 300 Million for a while now, a whopping 40% of those users are active on the site multiple times daily, suggesting that if your audience uses the platform, they’re likely very engaged. The popularity of this social media site remains high amongst tech-savvy users and is particularly active in B2B verticals related to business, marketing and politics today.
YouTube is the second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, visually-driven instructional content, product reviews or interviews, then this social media platform is a must for reaching their more than 2 Billion active monthly users.
LinkedIn is a social network designed for career and business professionals to connect. Over 80 million people use LinkedIn to cultivate their careers and businesses. Working much like the "Six Degrees of Separation" concept, you start by connecting with those you know and who know you, and through them build a larger network for the purpose of gaining resources, finding work or clients, and building alliances.
Instagram has topped over 1 Billion active monthly users in the world. It has become one of the most popular social media platforms among teens and young adults. Beautiful photography, stunning visuals, unique designs, selfie-style video that speaks directly to your audience and a cohesive theme to your content will help you stand out on Instagram.
Pinterest has become a very popular social bookmarking tool for saving ideas and finding creative inspiration when it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business and everything in between. With an audience predominantly consisting of adult women, this social media platform is also often cited as a crucial part of the product discovery journey.
Discover how search engine marketing (SEM) can help drive more traffic, increase conversions & boost sales for your business.
Google Ads, named as AdWords is an online advertising platform developed by Google, the world's biggest Search Engine. Unlike other PPC platforms like Facebook, AdWords offers advertisers two basic ways to reach people:
1. Through Google Search Network.
2. Through Google Display Network.
While these approaches are functionally very different, they both use a PPC (Pay-per-click) bidding system, where advertisers bid to have their ads shown to relevant audiences.
The Google Search Network (GSN) allows you to show your ads to users who are actually searching for the keywords that you have selected. If you own a Hotel business in Colombo, you can bid to have your ad shown up every time a user types in “Hotel in Colombo.”
Google Display Network (GDN) is a powerful system that reaches more than 2 million websites and 90 percent of internet users. The GDN allows users to place display ads on a network of advertising-supported websites and can get your ads in front of targeted audiences across the globe.
Social Media Management
Affinit Digital helps supplement your digital marketing efforts by providing expert social media services.
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, or Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.
When it comes to social media management, you don’t have to go it alone. As a social media management company, Affinit Digital offers a range of digital marketing services from social media management to social ad strategy and development.
We help to strategically connect you to your customers through content experiences that deliver results and communicate the strengths of your brand.
Content marketing is the design, creation, promotion, and evaluation of content to a target audience.
Content can take a lot of different forms, but it’s generally helpful, informative, and often entertaining. You come across it online every day in the form of website copy, blogs, video, social media posts, and even offline content like newspapers and magazines.
We don’t just create great content for you – we plan out the best ways to promote it to reach potential customers, so they will turn to your brand as a trusted source of information for advice and even entertainment.
We make every experience people have with your business meaningful. We build brands with purpose, brands that impact the lives of people, and brands that last.
When the time comes for a customer to decide on a brand, will you be their first choice? Your brand needs to tell your story to the customer both consciously and subconsciously conveying the qualities that make you the best choice.
A brand today is all about how it makes your customers feel. It's not only a logo, visual identity, or product design, but rather a cohesive system that spans across all mediums and touchpoints. The Affinit Digital is a team of brand specialists offering a complete solution from naming and logo design to communications and style guides.
1. Diagnosis, Measurement, Insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the country / world.
2. Purpose, positioning, proposition
We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.
3. Brand and portfolio architecture
We create names that make you stand out and design systems to help customers navigate your offer and demonstrate your ambition to investors.
4. Innovation and customer experience
We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.
5. Stakeholder alignment
We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.
From market research and analytics to end-user analysis, Affinit Digital provides a full range of Branding Services designed to enhance your marketing efforts.
1. Visual Identity
We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to bespoke typography and imagery.
2. Sonic, motion and sensory identity
We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in a non-visual way through sound, haptics and materiality.
3. User interface
We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.
4. Verbal identity and messaging
Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.
5. Launch and activation
We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.
Your brand is the single most important investment you can make in your business.
1. Culture, EVP and employee experience
We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.
2. Employee engagement
We help your people understand what needs to be changed, through communication, activation and change champion programmes.
3. Social learning
We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.
4. Toolkits, guidelines and metrics
We equip your people with the practical tools they need to make change happen, and to measure progress.
5. Organisational excellence
We help you raise the performance of marketing departments, by redefining their mandate, structure and operations.
make your brand stand out above the rest !